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Now - Ooodipooomn

  by Maarten Schiethart

published: 8 / 6 / 2009



Now - Ooodipooomn
Label: Pickled Egg
Format: CD

intro

Majestic and sometimes dazzling electro-acoustic pop on fifth album from quirky and eclectic London-based group, Now


Life has gone way past the Easter Holidays, but Pickled Egg Records in sunny Leicestershire keep pretending it's just before Springtime. Now, the quirky combo from London with a sense for melody, wrap up a lot of sounds and vibes on this album, which has been given a title that at a later stage they shall feel embarrassed about ever having chosen. Most of the material is dazzling and daunting. Esoteric electro-acoustic pop seamlessly melts with artsy-fartsy broken beats but at each moment when you think the next moment is really Now, Now slows down, cocoon and go into the hiding. Reserved Londoners they are, I suppose, There is, however, a quality to be discovered in their blurpy blips. Now rather compare to Cornershop; mostly because of the troubled lyricism and original melody lines in songs which have a a rather peculiar arrangement. Their main virtue is in their clean pop music touch. They have set out wanting to please their Stereolabby type of friends, and to do all the tomato ketchup dots and loops in one single stretch. They should, however, forget everything they were ever told in art school and overheard in cappuccino bar conversations. On 'Yellow Tent T-Shirt' all their qualities fall into place on one 13 minute piece of majestic breeze of vulnerable zanity and vanity. They shouldn't, however, do songs like 'Lessen Burden'. Listening to a type of music done better and before in New York in the early 1980's, is a waste of time now. Now have bigger promises to fulfill. This fifth album is riddled with lovely little tricks. It takes some patience to let this brew sink in.



Track Listing:-
1 Everything Is in-Out
2 Hiway Code
3 A Line of Time
4 Splurge
5 Lessen Burden
6 Pistachio
7 I Want to Breeze
8 The Hole Is Wide
9 Respectful Restriction
10 Yellow Tent T-Shirt
11 Ethnik Snack


Label Links:-
http://www.pickled-egg.co.uk/



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