Little Red Kings are a group of dedicated live musicians based around Norwich. Their music combines a gritty roots quality with strong melodies and several elements of modern alternative rock. In some ways their sound and style are reminiscent of classic UK blues rock bands from the 1970s and they are a powerful force when performing live. They appeal to a wide range of audiences and are usually in demand for festivals during the summer months. Having enjoyed many plaudits for their last album, 'Callous', their next release (due out on 29 May) is 'The Magic Show Part One'. It is another impressive album and should help Little Red Kings gain further recognition as the very capable band they are. There are many times on this record that these Norfolk musicians could be a top US rock band – maybe Aerosmith or Red Hot Chili Peppers. The material is strong, the musicianship masterful and production values are high throughout. Little Red Kings deserve a major breakthrough with this new album - I hope this can happen for them.